Objective: To forge new relationships that create long term recruiting and marketing opportunities at priority high schools to specific target audiences.

Program: DistrictWON has pioneered an innovative approach that has created a fresh new culture and exciting atmosphere around military career development. By changing the focus of engagement from a passive “one-on-one” interaction, military personnel now lead “leadership & teamwork” discussions to a large group of eager students. Additionally, we found that ‘Leadership Talks’ are attractive activations to school leaders and the messaging for these events mirrors the focus coaches want their athletes to have.

Results: School communication was enhanced, and the captive audience delivered provided a superior mechanism for lead generation, changed the dynamic of recruiting from a “passive process” to an “active” one, changed the community perception to that of “celebrating a recruiter,” provided a process that produced superior results reaching students that meet the physical standards of the military, and generated an feedback mechanism for continued improvement.