SOURCES OF STRENGTH OH - CASE STUDY

Objective: The State of Ohio had a significant grant available for schools to implement a  nationally renowned suicide prevention program at no cost. The state needed a partner to drive awareness of this opportunity and engage with schools on its implementation and the positive outcomes being achieved. DistrictWON partnered with the state to deliver regular communications about important dates and events throughout the year and create a monthly newsletter highlighting the program and showcasing its positive results.

 

Results: DistrictWON leveraged our extensive database of guidance counselors, principals, and superintendents to raise awareness of the opportunity. Hundreds of points of contact were identified at schools statewide to receive the monthly digital publication, SourcesOH Monthly.     Each month, DistrictWON conducted interviews with key individuals involved in the program and highlighted various program elements. This newsletter achieved a readership rate of over 90% each month.