Objective: The State of Michigan offers a scholarship fund for high school seniors, providing college or trade school funding for 7 out of every 10 students in the state. Despite the substantial financial support available, awareness among students and schools was low. DistrictWON partnered with the state to enhance communication about the program, targeting one community at a time.

Results: DistrictWON developed a toolkit hub and initiated a pre-campaign outreach program to connect with school leaders statewide. Hundreds of schools and points of contact signed up to receive reminders and share the best information with their seniors and parents. As the program progressed, hundreds of documents were downloaded from the hub. Schools utilized various elements, including social media posts, PA announcements, flyers/posters, cut-and-paste emails, and more.